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Since 1991, Managed
Markets Publishing has provided a wide range of advertising
and publishing options to meet the informational and educational needs
of healthcare decision makers in today’s managed markets. Our
editorial encompasses business, professional, and legislative issues,
as well as clinical coverage of pharmacoeconomics, disease management,
drug therapy and clinical guidelines. Our publishing arm holds managed
care publications with the highest readership in the country. In addition
to publishing the peer-reviewed journals Managed Care, P&T (Pharmacy
& Therapeutics) and Biotechnology Healthcare, Managed
Markets Publishing is an industry leader in custom communications including
supplements, newsletters, continuing education programs and web-based
initiatives.
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Managed
Care is a monthly, peer-reviewed publication that serves
the professional, business, and clinical educational needs of managed
care decision-makers. Managed Care develops a high interest editorial
package through original research and writing.
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P&T is a monthly, peer-reviewed journal that provides
pharmacy and therapeutics committee members with the latest information
to help them manage their formularies and establish medication-related policies
for the medical, pharmacy, nursing and administrative staff. |
Biotechnology Healthcare articulates biomedical
business and clinical applications to healthcare decision makers and stake-holders.
Advances in biotechnology drug development, clinical innovation, legal
and regulatory initiatives, business practice, reimbursement, and bioethics
are among the topics analyzed in this high-interest editorial package.
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Supplements and Custom Publications
- Single sponsored, peer-reviewed publications are available either
with separate distribution to your specialty audiences or as supplements
to Managed Care, P&T Journal
and Biotechnology Healthcare. We bring a proven
history of editorial excellence and credibility in conjunction with
established and respected advisory boards. These publication types include
meeting proceedings, roundtable discussions and presentation/paper collections
and may encompass CE/CME, case studies, clinician interviews/discussions
and abstracts. Distribution is to the largest managed care circulation
through the #1 read publications in the managed care and pharmacy &
therapeutics market.
P&T
Digest - A disease specific series that managed care and
hospital P&T committee members use as a resource to review specific
pharmacological options for disease treatment. The P&T
Digest series provides an ongoing value-added information
service for P&T committee members as well as approximately 4 hours
of CE/CME credit for physicians and pharmacists. Sponsorship of a P&T
Digest provides a pharmaceutical organization with an
opportunity to build a positive professional relationship and company
image with P&T key decision-makers.
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Newsletters - Electronic and printed newsletters tailored
to your informational and distribution needs. Our extensive editorial
expertise in clinical, economic, legislative, and professional issues
along with outstanding design elements provides an excellent vehicle
to reach your targeted audience.
Internet Based Initiatives - Web sites are available for all
three journals (managedcaremag.com, ptjournal.com and biotechnologyhealthcare.com)
that offer journal content, daily news and custom educational programs.
Additionally, ptcommunity.com is a web site community for pharmacy
& therapeutics committee members that includes journal content,
formulary kits (formkit.com), the Triple i Prescribing Guide
and custom educational programs such as supplements and P&T Digests.
Formkit.com - A web portal that hosts more than
20 formulary kits in a range of therapeutic categories. Registered pharmacy
& therapeutics committee members can access formulary kits. Formkit.com
also offers the opportunity to host medical meeting poster sessions
that expand posters visibility to a broad audience of decision-makers.
Weekly e-newsletters - Available on ptcommunity.com
and biotechnologyhealthcare.com, weekly e-newsletters are sent
to registered users who opt to receive them. The newsletters highlight
news items, educational programs and new formulary kit postings.
Online research - Using both online and e-mail surveys,
we provide clients with important data about attitudes, beliefs, and
perceptions of P&T committee members, as well as information about
clinical decision-making processes of formulary members.
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